Incorporate Digital Structures into Your Company’s DNA
On their way to a digital future, companies need a leader who recognises the potential of digitalisation and realises it professionally.
This goes hand in hand with far-reaching change processes that affect the business model, the value chain as well as the company’s structures and scope of activities.
In our executive training courses, we prepare you as a decision-maker and executive in your company to deal with these changes in a targeted manner.
Based on your company-specific structures and processes, we show you how to make the most of opportunities and efficiently overcome challenges.
We organise our executive training courses according to your wishes, either at your company site or at the premises of Digital Business School.
Your questions and challenges shape our agenda: put together your own individual training course and benefit from the knowledge of our experts. You determine the date and scope of the training course!
A Selection of Our References
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A Selection of Key Training Areas
- Dealing with change processes and challenges in marketing, sales, service, purchasing, logistics and IT
- Incorporating new fields of activity
- Organisational and structural adjustments as part of digitalisation
- Strategic approach to implementing new business models
- System evaluation and system selection
- Trends & best practices in the field of digitalisation
- Agile methods for implementing strategies
What We Can Offer You
- Get insights into the trends & best practices in digital business – from the perspective of your industry as well as in other industries.
- Find out what organisational challenges arise from an omnichannel strategy and how you can overcome them.
- In order to master digitalisation, it is necessary to involve your employees. We show you how good change management works.
- Digital business means being present on all channels. Learn how branches can support the digital sales channel and how you can benefit from it.
- Product data and its quality are incredibly important for a successful online shop. Find out how you can already set the course for this in purchasing.
- An omnichannel strategy changes the requirements for logistics. We show you how to deal with these challenges.
- Learn how to deal with personalisation and measurability of offers as well as potential channel conflicts in marketing and sales.
- Find out how to make data-driven decisions for your business using AI and BI.
Benefit from the Knowledge of Our Experts
Martin Groß-Albenhausen
Has been responsible for marketing, innovation and business-to-business providers at the e-commerce association bevh since 2011
Deputy Managing Director since 2015
Advises interactive retailers on e-commerce and multi-channel strategy, positioning and business model development
Previously worked at the publisher FID Verlag for more than ten years, where he was editor-in-chief of the »Versandhausberater« magazine since 2000, supporting the rise of e-commerce
Dr. Kai Hudetz
Managing Director of IFH Institut für Handelsforschung GmbH, Cologne since August 2009
Was previously responsible for the digital brand ECC Cologne
One of the most popular e-commerce experts in Germany with his many years of expertise
Speaker and host at top-class industry events
Jochen Krisch
Has been dealing with trade and sales concepts in electronic media since 1995
Has been working as an independent industry analyst and consultant since 2001
Runs the Exciting Commerce industry blog and regularly hosts events such as Exceed and the K5 Conference for e-commerce
Was voted the most important person in e-commerce by t3n readers in 2013
Christian Otto Grötsch
Founder and Managing Director of dotSource GmbH
Has been advising medium-sized companies and international corporations on e-commerce strategies and technologies for more than 10 years
Previously worked at Intershop Communications AG in the areas of core product development and pre-sales consulting
E-commerce experience since 1999
Speaker at digital conferences
Frank Ertel
Managing Director of dotSource GmbH
Focus: project delivery, application management and technology
Experience in major e-commerce projects with over 300 resources since 1999
Was responsible for the professional services business of Intershop Communications AG in North America before joining dotSource
Christian Malik
Founder and Managing Director of dotSource GmbH
Has been advising medium-sized companies and international corporations on e-commerce strategies and technologies for more than 10 years
Previously worked at Intershop Communications AG in the support department for the technical supervision of the entire Enfinity product range
E-commerce experience since 1999
Want to learn more? I’m looking forward to hearing from you!
Anika Koch
Program Manager Digital Business School