E-COMMERCE KNOW-HOW – FROM STRATEGY TO IMPLEMENTATION
Companies are currently exposed to strong competitive pressure. Those who want to continue to be successful with their business model can no longer ignore digitalisation and e-commerce. That is why companies urgently need employees who are capable of breaking up old structures and processes and replacing them with intelligent digital solutions.
The certification as an »E-Commerce Manager« will enable you to do just that. Over the course of 6 modules, we provide you with well-founded and practice-oriented knowledge on the entire process chain of digital business – from strategy to implementation. By working on a business case, you will already develop concrete solutions during your training. These solutions will enable your company to benefit from the opportunities of digitalisation.
THE »E-COMMERCE MANAGER« CERTIFICATION COURSE IS THE RIGHT THING FOR YOU IF
- you are an expert in IT, marketing, sales, e-business or a similar field in a B2C or B2B company
- you want to establish or further expand digital business in your company
- you want to acquire comprehensive expertise on the topic of digital business in exchange with industry experts and other companies
- you are digitally savvy and enthusiastic about new trends and developments
BENEFITS OF THE »E-COMMERCE MANAGER« CERTIFICATION COURSE
- Coaching by e-commerce experts, e.g. Martin Groß-Albenhausen [bevh (the Federal Association of German E-Commerce and Mail Order Business)] and Dr. Kai Hudetz (ECC Cologne)
- Exchange with other leading national and international companies in a small group of maximum 12 people
- Direct application of the acquired knowledge in your company between the modules
- Your individual, company-specific issues are addressed
- E-Commerce Manager
- 23 seminar days
Thanks to the ›E-Commerce Manager‹ certification course, I obtained a 360-degree view of digital business. The modules really cover everything – from strategy to logistics. The contents of the seminar series are very practical, which means that they can easily be put into practice within companies as well. The knowledge I acquired also allowed me to develop new ideas that take our company forward. To sum things up: this is exactly the right training course to understand e-commerce in its entirety!
E-business is not a topic that individuals or one company department can deal with on their own. It is crucial to raise awareness of this topic in all company departments. Those who have understood this and also keep an eye on general market developments should have enough arguments to make their entire workforce fit for the future. I liked the seminar very much because the participants are trained to become e-business generalists.
The Würth Group invests in digitalisation in all company divisions. E-business is an important extension of our multi-channel distribution strategy. In this context, we want to give our employees the opportunity to take part in the ›E-Commerce Manager‹ certification course.
The ›E-Commerce Manager‹ certification course provided me with a holistic overview of e-commerce. Although the content was taught in individual modules, it was also brought together to create an overall picture. It was particularly important to me to be able to apply the newly acquired knowledge in the B2B sector after the course. The hands-on approach to conveying the content definitely helped me to do that.
Especially for someone like me who is completely new to e-commerce, the seminar was incredibly helpful. I learned many basics, tools and working methods for various topics such as shop management, online marketing, optimisation and analytics, which I can put directly into practice. The training materials also serve as a reference book whenever I need detailed information on a topic. That is why this was exactly the right training course for me.
The course offers very deep insights into the different areas of e-business and is structured in a very entertaining and practical way. The close cooperation with various external experts and the cross-company group of participants really broaden horizons as well – in every area of responsibility.
Companies today can no longer ignore the rapid development of e-business. It is necessary that employees are specifically trained in this area. The seminar imparts a great deal of practical knowledge and methods in a collegial atmosphere. Just perfect!
The ›E-Commerce Manager‹ certification course gives a deep insight into the different disciplines of e-business. During the seminar days, it becomes clear how diverse this area is: design, technology, marketing and controlling are all part of it. These topics are taught in a very practical way, which not only allows you to gather many ideas, but also to implement them directly in your company.
Thanks to the successful mix of theory and practice in combination with lectures by external speakers, the ›E-Commerce Manager‹ certification course is recommended for anyone working in the digital sector. The way the course thoroughly covers the various topics, from strategy to implementation, gives you the opportunity to look at a project in its entirety.
I acquired in-depth practical knowledge, gathered innovative ideas and gained new insights into backgrounds and contexts. A thoroughly successful seminar, thank you very much!