Online marketing seminar

Individual seminars and training for beginners and advanced users - for more online success

More traffic and satisfied customers through targeted online marketing campaigns

As an online shop operator, you aim to enhance traffic to your site, to increase your conversion rate and thus your revenue, and to turn your visitors into satisfied and recurring customers.

To succeed in this, you make use of various online marketing tools, from search engine optimisation and search engine advertising through to newsletters and email marketing right up to social media marketing.

The opportunities in online marketing are almost limitless and budgets are quickly exhausted.

Therefore, all activities should be well thought out and purposefully used.

Set priorities in your online marketing activities

Therefore, unlike many other online marketing training courses, we don't pursue the aim of presenting you all possible options in online marketing.

Since not all measures can be readily transferred to your own company, we offer seminar content that is practice-oriented and tailored to your business:

Beginner level:

What are your goals and by which (available) means can you can achieve them efficiently? In which areas are your competitors active? How do your customers' journeys look like and via which touch points can you address them optimally? Which online marketing mix is ​​therefore relevant to you?

Advanced level:

In which areas have budgets not been used efficiently enough, where has the desired effect not been achieved? How can you get more out of your campaigns? How can you measure and optimise your online marketing activities?

Your benefits

  • Consideration of individual previous knowledge
  • You determine workshop topics and duration
  • Practical knowledge specifically tailored to your business
  • Exclusive training of your team
  • Focus on practical implementation of online marketing activities
  • Training by certified online marketing experts
  • Imparting of practical knowledge from years of project experience in online marketing

Individual online marketing training for your team


Tell us where you want to put your focus - we set up an individual agenda for you.


Target group analysis and customer journey

Web analytics: data collection and analysis

Content marketing and search engine-relevant copywriting

Target group-specific search engine advertising

Display advertising for cross-channel branding campaigns

Automated product data marketing

Search engine optimisation

On- and off-page optimisation

After-sales concepts via newsletters and email marketing

Branding through social media and community marketing

Conversion and usability optimisation for websites and online shops


Send us a non-binding request for your individual online marketing seminar. You can also specify your preferred date and topics in the message box!
After your request we will contact you within 1 or 2 days in order to discuss all details. Then you can submit your binding registration.

* Compulsory fields

  • Would you like to learn more?
    I'm looking forward to your request!

    Theresa Hempel
    Project Leader Digital Business School

    +49 3641 797 9034