Executive Training

Individual workshops for the development of a digital structure aimed at decision-makers and executives

Integrate digital structures with your company’s DNA

Executive Training

On their way to a digital future, companies need leaders who recognise the potentials of digitalisation and realise them professionally.

This development is accompanied by far-reaching transition processes that affect your company’s business model, supply chain, as well as structures and professional fields.

With our Executive Trainings we prepare decision-makers and executives to successfully deal with these changes.

Based on your company-specific structures and processes we show you how to make the most of your opportunities and master challenges efficiently.

Executive Trainings will take place according to your requirements either at your site or in the premises of the Digital Business School.

Your questions and challenges shape our agenda: arrange your trainings individually and benefit from our experts’ knowledge. You determine the date and scope of your training!

A selection of our references

Referenzen Executive Trainings

What are your issues?


Tell us which issues you are concerned with – we will include them in your agenda!

Trends & best practices in e-commerce

Strategic approach to realise new business models

Dealing with transition processes and challenges in the fields of marketing, sales, purchase, logistics, and IT

Organizational and structural adjustments (e.g. combining your online shop with local stores)

Establishing new professional fields

Agile methods for strategy implementation

Online Marketing (Marketing Conception and Campaign Planning, SEA, SEO, Social Media Marketing, E-Mail Marketing, Affiliate Marketing)

System evaluation and system selection, specialised user and developer training

What we can offer you:

  • Gain insight into e-commerce trends and best practices from your own industry’s perspective as well as insight into different branches. 
  • Get to know which organizational challenges arise from a cross channel strategy and learn how to master them.
  • E-Commerce should be present across all channels. Find out how stores can contribute to the new distribution channel and how you can benefit from this.
  • Product data and their quality are crucial for a successful e-commerce presence. Learn how you can pave the way for this already during purchase.
  • A cross channel strategy also affects the requirements for logistics. We show you how to handle those challenges.
  • Get to know how to deal with personalisation and measurability of offers as well as potential channel conflicts in marketing and sales.
  • In order to engage in e-commerce successfully it’s necessary to involve your employees. We show you how.

Benefit from our experts’ knowledge

Martin Groß-Albenhausen

has been responsible for marketing, innovation, and business-to-business providers at e-commerce association bevh since 2011

Deputy Managing Director since 2015

advises interactive traders on issues of e-commerce and multi-channel strategy, positioning and business model development

before, he had been working at the publisher FID for more than ten years, where he supported the upswing of online trading in his function as editor-in-chief of "Versandhausberater" since 2000

Dr. Kai Hudetz

Managing Director of IFH Cologne since August 2009

before, he was responsible for the digital brand ECC Cologne

with his many years of expertise, he is one of the most popular e-commerce experts in Germany

speaker and host at top-class industry events

Jochen Krisch

has been dealing with trading and sales concepts in electronic media since 1995

has been working as an independent industry analyst and consultant since 2001

runs the industry blog Exciting Commerce and regularly hosts events such as Exceed and K5 conference for online trading

was voted the most important person in e-commerce by the t3n readers in 2013

Christian Otto Grötsch

Founder and Managing Director of dotSource GmbH

consulting on e-commerce strategies and technologies for both mid-sized and internationally operational companies

before, he had been working at Intershop Communications AG in the areas of core product development and presales consultancy

e-Commerce experience since 1999

Speaker and instructor at digital conferences

Frank Ertel

Frank Ertel

since January 2016 Commercial Director of dotSource GmbH

Focus: Project Delivery, Application Management and Technology

Experience in major e-commerce projects with over 300 resources since 1999

Responsible for the entire professional services business of Intershop in North America before joining dotSource

Christian Malik

Founder and Managing Director of dotSource GmbH

consulting on e-commerce strategies and technologies for both mid-sized and internationally operational companies

before, he had been working at Intershop Communications AG in the support department for technical supervision of the whole Enfinity product range 

e-Commerce experience since 1999


Send us a non-binding request for your individual »Executive Training«. You can also specify your preferred date and topics in the message box!
After your request we will contact you within 1 or 2 days in order to discuss all details. Then you can submit your binding registration for your »Executive Training«.

* Compulsory fields

  • Would you like to learn more?
    I'm looking forward to your request!

    Theresa Hempel
    Project Leader Digital Business School

    +49 3641 797 9034