Structure and Design

This thematic block is being offered for 4 consecutive days.

CONTENT OF THIS THEMATIC BLOCK

1ST DAY

Navigation & Information Architecture

UX/UI Design Techniques

Group Work on the Creation of an Information Architecture

2ND DAY

User Interface (UI) and User Experience (UX) Principles

Interface Design Fundamentals

Introduction: E-Commerce Web Patterns

3RD DAY

Conversion Funnel

Orientation, Motivation, and Persuasion

Influence of Usability and Conversion Rate on the Shop’s Success

4TH DAY

Collaboration and E-Commerce Platforms

Microsites

Landingpages

Mobile Sites, including Mobile Usability

Platzhalter

Target Skills

qualifikation

You will gain the following competencies:
 

Moreover the participients are acquainted with the stages of the customer journey.

Classification and comprehension of practical issues in an e-commerce context

Application of appropriate tools within the stages of a software project

Implementation of a system-related approach on software systems from the user and developer perspective

You will be able to apply theoretical knowledge of web and online shop structures on daily e-commerce issues.

New dates for the seminar 2018/2019 series! Registration is now open!

For the certification course "Digital Transformation Architect" you will take 5 thematic blocks from the certification course "E-Commerce Manager" as well as the separate thematic block "Innovation, Transformation & Leadership”, which is specifically aimed at decision-makers and executives!

Topics

Dates

Location

Strategy & Goals

26.-28.09.2018

Jena

Innovation, Transformation & Leadership

27.-30.11.2018

Jena

Structure & Design

15.-18.01.2019

tbd

Optimisation & Further Development

20.-23.02.2019

tbd

Marketing & Online Marketing

11.-15.03.2019

tbd

Strategy Implementation

10.-12.04.2019

tbd