Optimisation and Further Development

This thematic block is being offered for 4 consecutive days.

CONTENT OF THIS THEMATIC BLOCK

1st DAY

Technical Fundamentals

Controlling and KPIs

KPI Management

2nd DAY

Web Controlling and Analytics

Use of Web Beacons and Hybrid Methods

Overview of Providers

Analysis of View Measures and Reporting

Success Monitoring through KPIs

3rd DAY

Requirement Analysis, Conception, and Project Plan

Tracking Concept, Rollout Planning

Site Integration, Technical Specification and Requirements

4th DAY

Optimisation Measures and Result Interpretation

Fundamentals of Website Testing

Preparation, Implementation, and Evaluation of Tests, Tools

Target Skills

qualifikation

You will gain the following competencies:
 

to develop concepts for web analytics and controlling and to take decisions on resource usage and budget on this basis

to evaluate web analytics and web controllings adequately to solve the problem as well as to select them

to configure and use web analytics instruments, tools, and software in the context of company-specific requirements partly autonomous

New dates for the seminar 2018/2019 series! Registration is now open!

For the certification course "Digital Transformation Architect" you will take 5 thematic blocks from the certification course "E-Commerce Manager" as well as the separate thematic block "Innovation, Transformation & Leadership”, which is specifically aimed at decision-makers and executives!

Topics

Dates

Location

Strategy & Goals

26.-28.09.2018

Jena

Innovation, Transformation & Leadership

27.-30.11.2018

Jena

Structure & Design

15.-18.01.2019

tbd

Optimisation & Further Development

20.-23.02.2019

tbd

Marketing & Online Marketing

11.-15.03.2019

tbd

Strategy Implementation

10.-12.04.2019

tbd