Marketing and Online Marketing

This thematic block is being offered for 5 consecutive days.

CONTENT OF THIS THEMATIC BLOCK

1st DAY

Fundamentals of Online Marketing

Technical Fundamentals

Online Marketing Mix

Marketing Conception and Campaign Planning

2nd DAY

Search Engine Advertising (SEA)

3rd DAY

Search Engine Optimization (SEO)

4th DAY

Social Media Marketing

E-Mail Marketing

Affiliate Marketing

Mobile Marketing

5th DAY

Requirement Analyses, Conception, and Project Plan

Target skills

qualifikation

You will gain the following competencies:
 

Application of online marketing instruments according to company specific requirements

Selection of appropriate instruments for online marketing and online market research including the right implementation

Development of net based online marketing concepts and successful resource and budget based decision-making

New dates for the seminar 2018/2019 series! Registration is now open!

For the certification course "Digital Transformation Architect" you will take 5 thematic blocks from the certification course "E-Commerce Manager" as well as the separate thematic block "Innovation, Transformation & Leadership”, which is specifically aimed at decision-makers and executives!

Topics

Dates

Location

Strategy & Goals

26.-28.09.2018

Jena

Innovation, Transformation & Leadership

27.-30.11.2018

Jena

Structure & Design

15.-18.01.2019

tbd

Optimisation & Further Development

20.-23.02.2019

tbd

Marketing & Online Marketing

11.-15.03.2019

tbd

Strategy Implementation

10.-12.04.2019

tbd