Certification "Digital Transformation Architect"

Digital transformation needs experts that are well acquainted with the challenges of digitalisation, but address them nevertheless.

Give your company a decisive competitive edge

Companies are currently under a lot of pressure to innovate. Those wanting to still have successful business models in 5 to 10 years’ time can’t get around the topic of digitalisation and e-commerce.

This is why companies are urgently looking for innovative staff who are also capable of breaking out of old structures and processes, and replacing them with intelligent digital solutions. This is exactly what the Certification »E-Commerce Manager« enables you to do.

The 6 thematic blocks of the 12 month program include the areas of strategy, goal setting, structure, design, sales, shop management, optimisation, continuing development, and marketing. This provides you with well-grounded, practical, and relevant knowledge of the entire digital transformation process chain.

Seminar Program 2017/2018 (6 Thematic Blocks of 3 to 5 Seminar Days Each)

For the certification course "Digital Transformation Architect" you will take 5 thematic blocks from the certification course "E-Commerce Manager" as well as the separate thematic block "Innovation, Transformation & Leadership”, which is specifically aimed at decision-makers and executives!

The seminar locations will be announced soon! In case of 4 or more participants from your company, at least one thematic block can be held at your site! Register now and coordinate the seminar locations with us!

Topics

Dates

Location

Strategy & Goals

20.-22.09.2017

Jena

Innovation, Transformation & Leadership

28.11.-01.12.2017

Jena

Structure & Design

15.-19.01.2018

tbd

Optimisation & Further Development

21.-24.02.2018

tbd

Marketing & Online Marketing

20.-24.03.2018

tbd

Strategy Implementation

18.-20.04.2018

tbd

REGISTER NOW!

Here's why taking part in professional development as a Digital Transformation Architect is worthwhile

  • You will get to know new technologies, business models & current trends in digital business
  • You will learn to critically evaluate these trends and draw conclusions for your own company accordingly  
  • You will receive comprehensive management knowledge concerning the development and implementation of a digital strategy
  • You will learn about ways of thinking and work approaches of start-ups and draw conclusions for your own company accordingly
  • You will become familiar with methods to define your target group and customer journeys
  • You will receive knowledge about the structure of digital business platforms as well as usability and conversion optimisation
  • You will gain insights into web analytics tools and digital communication and collaboration tools
  • You will get acquainted with strategies for change management and digital leadership in your company   
  • You will directly apply your newly gained knowledge in practice-oriented business cases (either B2B, B2C or your own company-related case)

The certification as a Digital Transformation Architect is right for you, if

  • you are an executive, decision-maker, strategist, business development expert in a B2C or B2B enterprise
  • you want to drive the digital change in your company
  • you want to build up or expand your digital business expertise
  • you are open to innovative and agile methods
  • you want to engage in exchange with industry experts to acquire comprehensive knowledge
  • you want to motivate your employees and colleagues and raise their awareness for digital transformation
  • you want to practically apply your gained knowledge in small groups
  • you have commitment and enthusiasm for the seminar programme
  • you are internet savvy and excited about new trends and developments

Intensive supervision by long-term industry experts

Martin Groß-Albenhausen

 
Vice CEO, Bundesverband E-Commerce & Versandhandel Deutschland e.V.

Topics: e-commerce and multi-channel strategy, positioning, pricing and business model development

Dr. Kai Hudetz

 
Managing Director of IFH Institute for Trade Research GmbH and associated ECC Cologne

Topics: strategy development and implementation

Christian Müller

 
Founder / Agile Coach proagile.de

Topics: Management in times of digital change, new forms of communication & collaboration

Florian Müller

Florian Müller

 
Managing Director of projektUP!

Topic: design thinking

Charles T. Julien

 

Founder (of Simplefive, among others), Managing Director, Consultant, Lecturer

Topics: Business models from Silicon Valley, success factors of start-ups

Christian Malik

 
Founder and Managing Director of dotSource GmbH

Topics: digitalisation, e-commerce trends, challenges for the digital company, change management

Christian Otto Grötsch

 
Founder and Managing Director of dotSource GmbH

Topics: strategies for the implementation of new business models, change processes and challenges in marketing, sales, purchasing, logistics and IT

Oliver Kling 

 
Digital Analyst, dotSource GmbH / Digital Business Blogger, handelskraft.de

Topics: digital trends, new technologies and business models

Beatrice Höppner  

 
Digital Marketing Manager, dotSource GmbH

Topics: customer journey, conversion optimisation, online marketing strategies, email marketing, social media marketing, affiliate marketing

Emanuele Pasin

  
Digital Marketing Manager, dotSource GmbH

Topics: search engine optimisation, conversion optimisation, web analytics

Kristin Mortell  

 
Digital Marketing Manager, dotSource GmbH

Topics: search engine advertising, social ads

Carsten Behr  

 
Usability / UX Professional, dotSource GmbH

Topics: Platforms, Mobile Usability, Website Testing

Antje Engstler

  
Senior Art Director/Team Leader User Experience Design, dotSource GmbH

Topics: user experience, design, information architecture

Thomas Böhme

 
Team Leader CRM, dotSource GmbH

Topics: customer relationship management, marketing automation

Sebastian Feustel 

 
Project Manager, dotSource GmbH

Topics: project management, SCRUM, agile methods

Tino Machts

  
Project Manager, dotSource GmbH

Topics: project management, product information management, digital communication and collaboration tools

NON-BINDING REGISTRATION

Sign up now for the Certification "Digital Transformation Architect" (please note that the places are limited).

After your reservation we will contact you within 1 or 2 days in order to discuss all details. Then you can submit your binding registration for the certification course.

* Compulsory fields

  • Would you like to learn more?
    I'm looking forward to your request!

    Sabrina Bohn
    Coordination Digital Business School

    +49 3641 797 9034
    ed.loohcs-ssenisub-latigid@ofni